What happens with their click?
The answer to that question is as much up to you, the dentist, as it is up to the prospective patient.
What is allowing you to be so certain of your client recruitment prowess?
The three musketeers of client recruitment are search engine optimization, website design, and social media. Together these three facets of online marketing can create your dental web marketing system. Great dentist marketing and patient recruitment begins with this system, which works to attract patients with SEO, captivate and teach patients with dental website design, and keep patients with social media.
Dental SEO works to put your answer in the results page of your prospective client. Nearly two thirds of Americans depend on search engine queries to find local businesses. Over 75% of that demographic uses organic search results, or the results that come up beneath the shaded sponsored results box. This large cross section of people is looking for answers, and not products. By putting your answer in front of them, you can open the door to earning their business. This cyber courtship begins with a click.
Once you get potentials clicking, you need to put them somewhere comfortable. This means designing a website that is aesthetically pleasing. It can be eye catching, but remember that your businesses is a dentistry and not a disco hall. You do not want your web pages to be too busy or ornate. Patients want streamlined information and a sense of trustworthiness. If you can represent these characteristics of yourself on a website that is pleasing to look at and navigate, then you have a winner worthy of any dentist marketing team.
Social media is the single cheapest way to market your business online. And it can be one of the most effective.
How is social media so cheap? Actually, membership is free. The result of your membership is entirely up to you and your marketing team. Staying active on social media with quick dental tips that can be seen on news feeds is a great way to keep your patients thinking of you. If you feel that your dentistry has more to say, you can start a blog. Having a blog page on your website that is linked to social media view news feeds and statuses about new blog posts is a great way to keep patients headed back to your website and back to you.
Finally, the true power of social media is in the people. nearly a quarter consumers post comments and reviews of services and products online. The numbers for people who will read an article or post and share it by reposting it on their feed are about the same. This cross-section of people who are dedicated to social media and gaining information can become your extended marketing team, and for free. All you have to do is put good content in their hands and give them hospitable website to get it from. If your dentist marketing system can do this, then your network of followers and potential clients will proliferate.