If you have own small business, you need a search engine optimization consultant. Search engine optimization is where you tweak the magical knobs on the internet to make sure that your business website is the top of the list in terms of search results. Your search engine optimization consultant can also provide other services such as professional web design, online search engine marketing, pay per click marketing, adwords consulting, and Ppc campaign management.
Small businesses are a powerful field in the market, as more people are looking for local and smaller names for their purchases, forgoing big box stores. According to a survey study from Entrepreneur magazine, 52.6 percent of all retail sales are purchases from small businesses. These small, local businesses are found by word of mouth, their own advertisement, and now through smart phones. 61 percent of smart phone users are using the search capability in order to find local businesses.
In order to be found through those smart phone searches, it is absolutely imperative that the business web site be on top of the internet searches, and your search engine optimization consultant can certainly help with that. One way to help this is by making sure that your business has a continual, on time blog. This will encourage local customer interaction and with the increased activity, it will help the site to rank higher on Google’s search algorithms. Another key to Google popularity is to claim your business on Google Places, joining the over 4 million other businesses there.
Sometimes, despite every effort that you can make, some other factors determine whether your site is ranked high or low in terms of quality regarding the lead in a Google search. Something as simple as the time of day that the search is being made can play a deciding role. Or perhaps the day of the week as well. The geographical location from which the search is being made can have an effect in determining your Google search rank. And let us not forget the device from where the search comes. Whether it is a smart phone, tablet, lap top or desk top computer can all change the equations in the Google search algorithms.
Ignoring the factors that you have no control over, there are plenty of things that you can manipulate in order to ensure your high ranking in a Google search. If you do not know what they are, or how to tweak them to your benefit, you are in need of a search engine optimization consultant. Read more here: www.logicalposition.com