In order to expand and thrive in the digital marketplace of today, businesses need to be able to take advantage of the fact that, every day, there are more than a billion Google searches made. One of the best ways to do so is to execute a well developed SEO program. While some might be fortunate enough to have the resources and experienced individuals necessary to do so in house, others will have to outsource SEO services. Whatever the case may be, having a strong Seo program is nearly a necessity in the competitive business environment of today.

Although the work required to properly execute a high quality SEO program can be difficult, it can prove to be a very worthwhile investment for businesses. Although many companies might be hesitant to outsource their SEO program, a Seo reseller might be the best option. The algorithms that Google uses rely on over 200 unique criteria. Consequently, it can be difficult for individuals who do not have a lot of SEO training or experience to produce the best content possible. This means that Seo resellers can be a great resource for any business looking to find stronger footing in the digital marketplace.

A great SEO program is not a one time accomplishment. The best SEO programs are monitored and updated constantly in order to make sure that they keep up with the latest trends on the internet. In fact, 36 percent of small businesses spend their money on publishing and analytics tools in order to do exactly that. On top of that, businesses might also want to invest in an employee or reseller who specializes in social media, since 43 percent of small businesses spend at least six hours a week on social media sites.

In 2012, the percent of companies that used the PPC advertising option on Facebook dropped from 74 percent to 56 percent . This might suggest that, although important, a strong social media presence might not have the same power as a SEO program for a business looking to expand. Although there is no one marketing plan that will work for every business, since they all have different needs, finding the right combination of strategies can be very beneficial. While not all will use one, every company should at least consider executing a SEO program that helps them take advantage of the power of search engines in the marketplace of today.